With so much advertising out there, it's important to be able to examine ads objectively
and evaluate them. The ability to do this is called media literacy.
All advertisers want you to purchase their products, but you can't simply go around purchasing every product you see on tv. A smart consumer must be able to analyze the accuracy of ads, compare products, and resist being persuaded by ads to buy unnecessary items.
Tips on Being Media Literate
Ask yourself: Did I feel a need for this product before I saw the ad? If you were happy with your old tv before you knew about the new flat-screen model, it's probably a better idea to save your money for something you really want.
Do you evaluate the information presented in an ad? Make sure you don't get tricked by misleading advertising. Look at advertiser's boasts and promises with a skeptical eye.